The world is being re-shaped by the convergence of social, mobile, cloud, big data, community and other powerful digital forces. The combination of these technologies unlocks an incredible opportunity to connect everything together in a new way and is dramatically transforming the way we live and work.

Priyanka Communications India Private Limited (PCIPL) is the holding company that operates with three brand names viz. Priyanka Telecom, CENTRiC and FRND. The first being brand name for distribution business, the other two are smart phones and feature phones respectively. The architects behind the company’s march to excellence -- since its inception in 1995 -- are Mr Mahesh Chandra Agrawal, who has a 45-year experience in infrastructure development and distribution; and Mr Manish Agrawal, an engineering graduate with two decades of experience. Together, they cherish the dream of leveraging CENTRiC to dizzying heights with their combined expertise and professional calling.

Evincing a keen interest in the growing Business to Consumer market needs, the holding company has believes in an unflinching commitment to constant value-adds. It is the result of company’s relentless pursuits by its 500-plus employees, over 250 distributors and 20,000 plus strong retailer network that it has been able to cater to a burgeoning clientele and win their trust ever since they made their historic entry. PCIPL has its offices in India, China and Hong Kong. It operates under 3 business verticals viz., Retail, Telecom and Information Technology.

In tune and sync with the Digital India doctrine, PCIPL has launched two mobile brands in a major R&D breakthrough – CENTRiC mobiles and FRND mobiles -- to keep pace with the rapidly evolving mobile industry. Standing tall in today’s highly competitive market, its application for invention, Research and Development (R&D) has put it on the forefront of a sector that reinvents with constant upgradation and innovation.

For PCIPL, business – start up or large-scale – is sacrosanct and it is this ethos that has glided us effortlessly in a market as diverse as telecom, luxury fashion, IT products and sportswear where quality is the only watchword.

Our Philosophy

Our mantra for success is:

At Priyanka Telecom, quality is of topmost priority. Be it quality products for our customers or quality service to our brand clients, we are fiercely aware of the need to provide the best. Our success in West India, thus far, is largely a consequence of this approach. In whichever capacity you collaborate with us, B2C or B2B, we ensure complete satisfaction.


Our Holistic Service Offerings

From complete Channel management to sales and marketing support to MIS and infrastructure support, Priyanka Telecom can collaborate with you end-to-end.

Our Reach

A wide network of over 58 service centers across West India is built to cater to every customer need.

Our Experience

Our wealth of distribution experience, spanning over two decades, has been a key driver in enabling us to leverage our market know-how and consequently, rapidly grow.

Our People

Over 700 qualified and committed professional executives works hard to match our excellent products with truly excellent service.

Our Approach

We have a brand-specific, highly customized approach for each brand that we collaborate with. This includes, dedicated manpower a differentiated channel reach and a dedicated MIS/Billing/Logistics structure. Each of these helps create equal market placement opportunity for each brand.

Our Marketing Expertise

Spread out across varied verticals in both, urban and rural markets, our market expertise is crucial to the service offering we provide. We are able to achieve high impact and high visibility as a result of conscientious due diligence, an established network and innovative marketing initiatives.


We belief, a digitally empowered economy can change the economic structure of the country. Therefore, Our Vision is to provide innovative, affordable products to digitally empower our customers, enabling positive difference in their lives; resulting in growth of economy using latest technology & value for money products.


Giving everyone a means to digitally connect.

Core Values

Priyanka Telecom Values are the qualities, customs, standards, and principles that the company believes will help it and its employees succeed.

  • Quality: Highest standard of quality at reasonable cost.
  • Reliability & dependability.
  • Long term relationship: to build trusted relationships with Customers and partners by offering compelling & valued customer experience in new and better ways.
  • Customer satisfaction: To provide the best quality products in innovative and cost effective ways.
  • Pursue growth & learning: Our entrepreneurial responsibility with a commitment to transparency, sustainability and an obligation to society as a whole.
  • Embrace and drive change: Priyanka Telecom is a dynamic organization; which embrace and drive changes.
  • A commitment to innovation and excellence.